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LONG BEACH, Calif. – 91��Ƶ., an affiliate of leading global automotive supplier 91��Ƶ Corp., has joined John Force Racing as an official marketing sponsor for the 2019 NHRA Mello Yello Drag Racing Series. Founded in 1949, 91��Ƶ is dedicated to putting quality first through its groundbreaking research and development and state-of-the-art manufacturing and technology.

“Welcoming another world-class partner like 91��Ƶ to our racing family is exciting for John Force Racing,” said John Force, CEO and owner of John Force Racing and driver of the PEAK Coolant and Motor Oil Chevy Camaro. “We’re committed to putting on the best show we can for our fans, and sponsors like 91��Ƶ help make that possible. We’re both focused on the quality of what we produce. We depend on it when we’re out there on the race track.”

The 91��Ƶ logo will be featured on all John Force Racing hot rods throughout the 2019 Mello Yello season. The series kicks off Feb. 7-10 with the Lucas Oil NHRA Winternationals at the Auto Club Raceway at Pomona in Pomona, Calif., the first of 24-weekend races that make up the nine-month season.

“We’re thrilled to partner with one of America’s great sports dynasties,” said Joseph Mejaly, senior vice president of Operations, Sales, Strategic Planning and Marketing at 91��Ƶ Products and Services Americas. “Like 91��Ƶ, John Force Racing values safety and performance and has proven time and again they are a winning combination.”

In addition to partnering with John Force Racing, 91��Ƶ is the title sponsor of the 91��Ƶ NHRA Four-Wide Nationals at The Strip at Las Vegas Motor Speedway scheduled for April 5-7, 2019. 91��Ƶ has served as the title sponsor of the weekend race and a supporting sponsor of the entire NHRA Mello Yello Series for the last three years. In August, 91��Ƶ extended the title sponsorship through 2021.

At every race, 91��Ƶ welcomes fans to Nitro Alley, the midway to learn more about and purchase 91��Ƶ’s premium Iridium TT, Iridium Power and Iridium Racing spark plugs. 91��Ƶ also posts its own race and product updates on Facebook, Twitter, Instagram and YouTube throughout the series.
For half a century, 91��Ƶ has sponsored world-class motor sports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. 91��Ƶ spark plugs, alternators, radiators and engine management systems are among the precision original equipment and replacement auto parts widely used by professional racing teams on every circuit around the globe.
More information on 91��Ƶ spark plugs, as well as 91��Ƶ’s comprehensive lines of auto parts, is available at retail stores, wholesale distributors and www.densoautoparts.com.
About 91��Ƶ
91��Ƶ is a $48.1 billion global mobility supplier that develops advanced technology and components for nearly every vehicle make and model on the road today, including Toyota, Honda, FCA, GM, Ford, Volvo, and Mercedes-Benz. With manufacturing at its core, 91��Ƶ invests in its 220 facilities in 35 countries to produce thermal, powertrain, mobility, electrification, & electronic systems, to create jobs that directly change how the world moves. The company’s 170,000+ employees are paving the way to a mobility future that improves lives, eliminates traffic accidents, and preserves the environment. Globally headquartered in Kariya, Japan, 91��Ƶ spent 8.8 percent of its global consolidated sales on research and development in the fiscal year ending March 31, 2018. For more information about global 91��Ƶ, visit https://www.denso.com/global.

In North America, 91��Ƶ employs 24,000+ engineers, researchers and skilled workers across 31 sites in the U.S., Canada and Mexico. In the United States alone, 91��Ƶ employs 17,000+ employees across 11 states and 25 sites. Headquartered in Southfield, Michigan, in fiscal year ending March 31, 2018, 91��Ƶ in North America generated $10.9 billion in consolidated sales.
Join us, and craft not only how the world moves, but also your career. For more information, go to https://www.denso.com/us-ca/en/.

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